Not the title of a Hollywood blockbuster about the life and times of Johannes Gutenberg, chock full of CGI special effects that bring to lurid life his system of moveable type, but rather a reference to Chang-rae Lee’s latest novel, On Such a Full Sea, that will come with a limited edition 3D-printed cover.
So is this perhaps the first signs of a revival of interest in the printed book as an object to be desired and cherished? Or is it merely the autonomic twitches of a dying form? In the jargon of stock market analysts – did we just watch a dead cat bounce?
This particular piece is certainly well executed, with the interplay of the title on the book and its continuation into 3D text suggesting motion and a dynamic quality to the words. Limited edition status aside, the suggested current price of $90 alone indicates that this is a niche product.
But let’s look ahead slightly to the days, surely not long in coming, when 3D printing and 3D printers in the home, have become, if not ubiquitous, then at least commonplace. This kind of slipcase could be produced much more cheaply and even printed by the end-user by downloading the requisite CAD files from the publisher’s website.
That said, it’s my hunch that the electronic versions of books available for download on Project Gutenberg became a lot more popular with the arrival of e-readers. Even though printers were a feature in most homes and offices, it was never that appealing or convenient to print out novels at home. This idea could fall prey to the same inertia.
On the plus side, even if it doesn’t see widespread adoption, in this long-tail age of the internet it doesn’t need to become a mass-market idea to be successful and enduring. And these 3D slipcases are just the beginning. Surely there is room for all manner of innovation in the combination of 3D printing and the printed (by whatever means) word.